Unlocking Performance: hpo with sharpened brand profile

hpo stands for High Performance Organisations and for over 25 years has been a reliable companion for companies that want to sustainably strengthen their performance. With the claim "Unlocking Performance" and a new corporate design, it focuses on its core values and traditional strengths. With this, hpo reaffirms its positioning as experts for the design of tailor-made High Performance Organisations in the consulting environment. 

The High Performance Organisation has taken on a new meaning in our world, which has changed massively and accelerated in the last decades. High performance organisations are not only more efficient and productive, but also more controllable, agile, innovative and resilient. These are all characteristics that are crucial today for competitiveness and securing the future.

The brand promise "Unlocking Performance" is at the heart of the sharpened positioning and sums up the core of our market performance: we increase the performance of companies by systematically unlocking their performance potential and transforming strategies into measurable results. 

Real progress requires more than just consulting. Clients want comprehensive support and assistance in the transformation process. And a partner who understands how to develop joint solutions with client teams and implement them reliably. 

This is exactly what our consulting approach does: the holistic organisational design makes complexity manageable and tangible for clients and ensures a seamless transition from strategy to micro-process. The partnership-based approach and the high level of implementation competence ensure reliable results. Step by step, we make performance barriers visible and solve them together until a consistent strategic and operational foundation is created. The company is thus prepared for the demands of dynamic markets, the implementation of new technologies or the next economic crisis and can develop independently.

The sharpened positioning symbolises the changing times and is at the same time a commitment to our origins. hpo management consulting ag created a name for itself early on for its implementation strength. It was founded in 1995 as a pioneer for high performance organisations in Switzerland to achieve better results with an innovative approach to organisational design. This approach, developed jointly with universities such as the Graz University of Technology and ETH Zurich, has several distinguishing features:

1. Holistic view of organisations, mapped in the methodological building block.
2. Logical derivation of processes and structures from the strategy.
3. sConsistent involvement of the client company in the development and implementation of solutions. 

Continuously developed and adapted to the latest findings, this unique methodology is still a core element of our DNA today.  

Now active far beyond the country's borders, we have preserved the best of our Swiss roots as an independent Swiss consultancy. Values such as a sense of responsibility and reliability are as much anchored in our value framework as quality and precision.

The new corporate design, developed with the Zurich agency Bühler & Bühler, reinforces the sharpened positioning. It gives hpo a contemporary, lively and fresh look, but remains true to our principles.

Our name is our programme. The logo with the letters hpo (see picture below) stands unchanged for High Performance Organisations and radiates clarity, confidence and self-assurance. The blue "Unlocker" stands for openness and for the release of potential - in client organisations as well as in ourselves. We give impetus, question the existing, break up the entrenched and overcome supposed limits. The brightened, powerful and friendly hpo blue matches the positive energy and can-do attitude that we bring to our projects and with which we motivate and inspire people.

The new website is user-friendly and simply structured. The emotional visual language puts people in the foreground and is recognisably based in our home market of Switzerland. In the overall impression, the design combines modularity with clarity and simplicity. This is also how we work with our customers and it meets the requirements of the digital world.

"The sharpened positioning and the new brand identity bring our strengths to the point - forward-looking both internally and externally. In this way, we differentiate ourselves more clearly in the market," says Oliver Kohler, Managing Partner.